Conversational ads for screens and streaming TV.

Why conversational ads

Most ads can’t answer a question. Ours can.

People want the price, the hours or where to go before they act. When an ad can’t answer, the moment passes.

How it works

See it for your business

Finish the sentence. The example below changes to match.

We’re a restaurant and want people to book a table from our ad on a bus shelter.

What people can do

Far more than giveaways

The assistant sends the right screen to the person’s phone for each step.

• BookA calendar of open times: tables, appointments, classes, test drives.
• ChooseOptions to tap: menu items, sizes, packages, locations.
• Sign upA short form: memberships, waiting lists, events, quotes.
• Claim an offerA one-time code for a discount, sample or first visit.
• Get detailsHours, prices, directions and rules, laid out on screen.
• Pay or signPayment, uploads and signatures, from the same platform.

Your side

You describe the offer. We do the rest.

1. 01 DescribeFill in a short form: your offer, what people can do (book, sign up or claim), where you want ads, and your limit. About two minutes.
2. 02 ApproveWe design an ad for each screen at its exact size, each with its own QR code. Use your photos or AI images we make. You approve every word before it runs.
3. 03 RunBuy the screen time yourself, or we arrange it with the screen companies. We send each one the ad in the format it needs.
4. 04 TrackA web page shows scans and results for each screen as they happen, plus the list of people who booked, signed up or claimed.

Sample claim report

Your report

Each row is one screen. Results are bookings, sign-ups and claims. Example numbers.

Live reports also show codes used and cost per result.

Where it runs

Where your ads can run

One conversational campaign, any of these screens. QR codes work best where people stand still or sit. Billboards use a phone number. Choose a screen to learn more.

• Streaming TV →Good for scanning Ads during shows on smart TVs.
• Billboards →Call, hands-free Roadside screens and prints; drivers call.
• Street kiosks →Best for scanning Digital signs on sidewalks.
• Bus shelters →Best for scanning Screens where people wait for the bus.
• Printed bus stops and benches →Best for scanning Printed posters; the offer can change.
• Buses and trains →Best for scanning Screens and cards between stops.
• Rideshare screens →Best for scanning Tablets for seated riders.
• Gas station pumps →Best for scanning Screens people face while filling up.
• Malls, gyms, bars and arenas →Best for scanning Screens in lines, lobbies and platforms.
• LED trucks →Good for scanning Screen trucks parked near crowds.

Pricing

How it’s priced

• Ad designA one-time fee to design your ads for each kind of screen.
• ResultsA set price per booking, order, sign-up or claim, up to the limit you choose. A second result from the same phone number isn’t billed.
• Screen timeAt the screen company’s rates. Buy it yourself, or we arrange it and include it in your quote.

Prices depend on the screens and what people can do, so each campaign gets a written quote. A first campaign usually runs for two weeks.

Questions

Common questions

• What is a conversational ad?An ad people can talk to. They scan it or call its number, ask a question by voice or text, and finish what they came for (book, order, sign up or claim) on their phone.
• Do I need to advertise on screens already?No. If you already buy screen time, keep it and we add the ads and the assistant. If not, we can arrange it for you.
• How do staff check a code?They look it up on your Backchat page and mark it used. Each code works once.
• I sell screen time. Can I offer this?Yes. We make conversational ads for your advertisers in your exact file types and sizes, with results by location. Choose “I own or sell screens” in the form.
• Do I get contact details?Yes. Each result comes with the name and phone number the person gave, and you can download the list. We delete them from our system after 60 days.