Backchat: conversational ads for billboards

01 The place
On the road, at speed.
Drivers can’t scan, but they can call hands-free.
02 The ad
The ad appears, with a phone number.
Seven words and a number big enough to read at speed.
03 The call
A hands-free call reaches the AI assistant.
It answers by voice, then texts the booking or code for later.
04 The count
Each result is counted for this screen.
You see which billboard it came from.
05 Your turn
See which of your billboards bring in customers.
Request a quote

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Why it works

Why this screen suits QR codes

Hands-free by designDrivers call the number on the ad. The assistant talks them through it by voice, so nobody taps a screen while driving.
Texts for laterThe booking, code or address arrives by text, ready when they’ve parked.
Results by billboardEach billboard gets its own phone number, so calls are counted by billboard.

From the ad, people can book by voice, claim an offer or get directions. How the conversation works →

Example ads

Nine example ads on this screen

Example brands, shown on a highway billboard at dusk. All invented, made with AI.

Velour 404 ad on a highway billboard at dusk — **Velour 404**Luxury fragranceYour free sample is here.

Low Tide ad on a highway billboard at dusk — **Low Tide**Film or series launchLow Tide. In theaters Friday.

ATL Pickup League ad on a highway billboard at dusk — **ATL Pickup League**Sports500 scans unlocks free entry.

Sundown Sound Fest ad on a highway billboard at dusk — **Sundown Sound Fest**Music festivalTwo names left. Scan to reveal.

Abyss: The Ocean Exhibit ad on a highway billboard at dusk — **Abyss: The Ocean Exhibit**Attractions and entertainmentThe ocean is in town.

Forge Fitness ad on a highway billboard at dusk — **Forge Fitness**FitnessWeek one to week twelve.

Atlanta Comets ad on a highway billboard at dusk — **Atlanta Comets**Pro sportsTip-off Friday. Seats from $19.

Loop ad on a highway billboard at dusk — **Loop**Social and creator appsShow us your best move.

Voltera GT ad on a highway billboard at dusk — **Voltera GT**AutomotiveThe next drive is electric.

Swipe to see all nine

For screen companies

Files we deliver

Offer advertisers billboard ads that count calls by billboard. Every file is made at the exact size, named the way the company asks, and checked against its rules.

Digital billboardWide files at the operator’s exact size, often 1400x400 pixels.

Few wordsSeven words or fewer, and a phone number large enough to read at speed.

Printed billboardPrint-ready vinyl files, with the number set into the design.

RotationMade for the 8-second spots most digital billboards rotate through.

Billboard ads never ask drivers to scan or tap. During a call, the assistant only talks.

Get started

Request a quote for billboards

Tell us your offer, what people should be able to do, and the area you want to reach.
Within two business days, you get a written quote and suggested screens.
You approve the ads and set your limit before anything runs.